Urbane Brokerage Introduce
In a city as competitive and fast-moving as New York, finding the right real estate agency is a critical step, whether you're searching for your next apartment or looking to sell a cherished property. The process can be overwhelming, filled with endless listings, complex negotiations, and a sense of urgency that demands a knowledgeable and dedicated partner. This is where Urbane Brokerage stands out. More than just a traditional brokerage, this firm offers a modern, tech-savvy approach to real estate, blending advanced marketing tools with a deeply personal and genuine commitment to its clients. Urbane Brokerage focuses on making the entire experience—from the first showing to the final closing—as seamless and stress-free as possible. They are not simply transactional; they are dedicated to building relationships, as evidenced by the high praise they receive from clients who appreciate their honesty, helpfulness, and integrity. This is the kind of partnership that makes navigating the New York market not just bearable, but a truly positive experience.
The philosophy of Urbane Brokerage is rooted in a client-first approach that prioritizes genuine relationships and personalized service. Reviews from real customers consistently highlight the team's ability to listen, understand client needs, and go above and beyond to secure the best possible outcome. For instance, one client praised broker Brooke for her genuine nature, her ability to get a "best deal," and her immediate responsiveness. Another review mentioned how the team made the process feel "seamless," even when encountering hurdles. This level of service is a direct result of the firm's core values, which include honesty, responsiveness, and a true dedication to their clients' success. Urbane Brokerage is also proud to be a business that identifies as Black-owned, Latino-owned, and women-owned. This diverse leadership brings a unique perspective and deep connection to the vibrant communities of New York City, further enriching their ability to serve a wide range of clients and fostering a more inclusive and representative real estate industry.
For New Yorkers, accessibility is a key component of any service. Urbane Brokerage is strategically located at 10 W 74th St, New York, NY 10023, USA. This address places the firm in the heart of the Upper West Side, a prestigious and highly desirable neighborhood known for its beautiful brownstones, proximity to Central Park, and vibrant community. The location is not only professional but also highly convenient. It is just a short walk from major subway lines, including the 1, 2, 3, B, and C trains, as well as several bus routes, making it easily accessible for clients coming from different parts of Manhattan and the other boroughs. The office's proximity to Central Park, the American Museum of Natural History, and Lincoln Center also makes it an excellent central hub for touring properties in the area. This prime location allows the team to have a direct and intimate understanding of one of the city's most important real estate markets, giving them a significant advantage in finding and marketing properties in the area. The building itself reflects the luxury and quality of the services provided, offering a professional environment for client consultations.
Urbane Brokerage offers a range of services that are a perfect blend of traditional real estate expertise and modern marketing techniques. Their offerings are designed to cater to both residential buyers and sellers, as well as to those in the rental market. By using cutting-edge technology and data-driven strategies, they ensure that properties are showcased in the best possible light and that clients are well-informed throughout the process. Here are some of the key services they offer:
- Residential Sales and Leasing: Expert guidance for individuals looking to buy, sell, or rent residential properties, including apartments, condos, and co-ops.
- Custom Marketing Plans: Creating bespoke marketing strategies for each property to ensure maximum exposure and attract the right buyers or tenants.
- Real Estate Marketing: Utilizing a full suite of marketing tools to promote properties effectively across various platforms.
- 3D Tours and Virtual Tours: Offering immersive, interactive 3D virtual tours of properties, allowing potential clients to explore a space from the comfort of their home, which is especially useful in a fast-paced market.
- Targeted Ads: Running data-driven advertising campaigns to reach a specific, highly qualified audience, ensuring listings are seen by the most interested parties.
Urbane Brokerage distinguishes itself from other real estate firms in New York through a series of key features that underscore its professional values and modern approach. These highlights are what make working with them a truly positive and effective experience, as confirmed by their satisfied clients.
- Personalized and Genuine Service: Customers consistently praise the team, particularly Brooke, for being "the sweetest, most genuine broker" they have ever worked with. This personal touch fosters trust and comfort.
- Responsiveness and Efficiency: The team is noted for responding to messages "immediately" and for making the rental and sales processes "seamless," which is invaluable in New York's competitive market.
- Advanced Technology: The use of 3D tours, virtual tours, and targeted advertising showcases a forward-thinking approach that gives their clients a significant advantage.
- Community-Oriented: The firm's identity as a Black-, Latino-, and women-owned business demonstrates a commitment to diversity and community building.
- Strong Relationships with Landlords and Clients: The reviews highlight their ability to build and maintain positive, long-lasting relationships with both building owners and former clients, which benefits new clients through exclusive access and insider knowledge.
- Honesty and Transparency: Clients appreciate the team's honesty, which helps them make informed decisions and builds a foundation of trust from the very beginning.
For more information or to begin your real estate journey with a professional and reliable team, you can contact Urbane Brokerage directly. They are ready to answer your questions and provide the expert guidance you need to find the perfect home or get the best deal on your property. You can reach them at the following contact points:
Address: 10 W 74th St, New York, NY 10023, USA
Phone: (646) 901-5940
In a city with countless real estate agencies, what makes Urbane Brokerage truly worth choosing? The answer lies in their unique combination of genuine, human-centric service and cutting-edge professional tools. For a New Yorker, finding an apartment or selling a home can be a daunting, impersonal process. Urbane Brokerage counters this with an approach that is both highly efficient and deeply personal. Their team, led by partners like Brooke Baker, is not just about transactions; they are about understanding your story and helping you achieve your goals. The use of advanced marketing techniques like interactive 3D virtual tours means that sellers can showcase their properties in the best possible light, attracting serious buyers from across the globe. For renters and buyers, this technology allows for a comprehensive viewing experience that saves time and effort. The fact that Urbane Brokerage is a Black-, Latino-, and women-owned business also speaks to its commitment to diversity and a modern business model that is both professional and inclusive. Their proven track record of positive relationships with clients and building managers, as highlighted in testimonials, provides a level of insider access and trust that is a significant asset in the New York market. For a real estate experience that is not only successful but also genuinely enjoyable, Urbane Brokerage is the premier choice.
Urbane Brokerage Real Estate
Real Estate Agency
- 3d Tours
- Custom Marketing Plans
- House Virtual Tour
- Interactive 3D virtual tours
- Real Estate marketing
- Residential sales and leasing
- Targeted Ads
Urbane Brokerage Details
From the business
- Identifies as Black-owned
- Identifies as Latino-owned
- Identifies as women-owned
Urbane Brokerage Photos


Urbane Brokerage Location
Urbane Brokerage
10 W 74th St, New York, NY 10023, USA
Urbane Brokerage Reviews
apartmentlease
★ 5★ 4★ 3★ 2★ 1I recently rented an apartment from Brooke and had the most delightful experience! Not only is she she sweetest, most genuine broker I have ever worked with, but she also listened to everything I wanted and got me the best deal. She responded to every message immediately and made the rental process seamless. While touring apartments we ran into some of her old clients on the street (she continues to work exclusively with some of the building in the area) and they were so happy to see her. I love that she continues to have positive relationships with her former clients and I can't wait to use her services again :)
July 26 · Joy Del ValleBrooke helped me sign the perfect NYC apartment. From the beginning she was responsive, friendly, helpful, and honest. She went out of her way to execute the lease quickly and with great terms. Thank you Brooke, I’m super grateful!
February 06 · Stephen GaschignardI cannot stress enough how disappointed I was with Urbane Brokerage and their representative Brooke. My experience was marred by unprofessionalism, unfriendliness, and a concerning lack of knowledge regarding the lease terms. The entire ordeal was unnecessarily stressful and a complete letdown. I strongly advise anyone considering working with Urbane Brokerage to proceed with extreme caution, as my experience suggests that they may not be the most competent or trustworthy option available.
May 13 · Christopher LeeI had a very UNPLEASANT experience dealing with this agency. The agent, Brooke, was extremely unprofessional. She took us to an apartment and did not walk us around it or explain anything about the lease terms. When we wanted to start the application process and asked her questions about the fees and process, she was rude, condescending and at times, combative. She offered the apartment to us at a lower rent and broker’s fee than was advertised and then when we told her we wanted to apply, she rescinded it. With so many real estate brokers in NYC, I would strongly suggest using another agency.
May 15 · Kim MeinerBrooke was easily the worst and least professional broker I’ve ever used in my 15 years in NYC. I would strongly advise against using her or Urbane Brokerage.
February 03 · L M
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