Corcoran Sunshine Marketing Group

- 590 Madison Ave 7th Fl, New York, NY 10022

In the intricate world of New York real estate, where innovation and design constantly reshape the skyline, a specialized firm is needed to bring new residential developments to life. Corcoran Sunshine Marketing Group is that firm. As a premier real estate consultant and marketing expert, the company is not focused on traditional single-family home sales, but on the entire lifecycle of new luxury residential developments. Since its founding in 2005, through a merger of two influential firms, Corcoran Sunshine has consistently been at the forefront of the industry, redefining the New York development landscape with its strategic vision and unparalleled market knowledge.

Corcoran Sunshine is widely recognized as the industry leader in the planning, design, marketing, and sale of luxury residential projects. With a portfolio that includes some of the world's most desirable new addresses, from high-rise and mixed-use buildings to boutique developments and hotel-branded condominiums, the firm has shaped the urban residential landscape. They are a one-stop-shop for developers, providing a comprehensive suite of services from the initial master plan and floor plans to a bespoke marketing strategy and concierge services for a seamless sales process. This holistic approach ensures that every project they touch is not only successful but also becomes an iconic part of the city's fabric.

A key element of their success is their team of dedicated new development specialists. This team, comprised of seasoned sales experts, market researchers, marketing strategists, and architects, employs exclusive methodologies to provide developers with a competitive edge. Their research team is one of the largest and strongest in the business, and their analysis is at the core of their recommendations for building composition and pricing. This data-driven approach, combined with a deep knowledge of the market and development pipeline, ensures that every project is strategically planned to achieve maximum value.

The firm's reputation for professionalism and excellence is a testament to its people. The reviews provided highlight this perfectly, with a real estate professional from a competing firm, Douglas Elliman, praising the sales team at Corcoran Sunshine for their kindness, professionalism, and organization during a transaction. This speaks volumes about the firm's collaborative and ethical approach, even with other agencies. Another review captures the inspiring atmosphere they create, noting that the sales team's work made them "want to work in real estate." This is a clear indicator of a company that not only delivers results but also fosters a positive and professional environment.

Corcoran Sunshine also leverages the immense network of its parent company, The Corcoran Group, a premier residential brokerage in key markets like New York City and The Hamptons. This affiliation provides unparalleled national and global reach, allowing them to market new developments to a vast network of potential buyers and investors. Their strategic partnerships further amplify their international exposure, providing developers with unprecedented cross-promotion and access to high-net-worth buyers in Europe, the Middle East, and beyond. This global distribution network is a crucial advantage in the competitive luxury real estate market.

The firm's innovations are numerous and have set industry standards. They were among the first to brand and market properties designed by Pritzker Prize-winning architects, and they established an in-house team of architects and designers to consult on planning and design. They also pioneered the first new development market report, which is now considered an industry benchmark. This history of innovation, combined with their hands-on approach and deep relationships with leaders in development, architecture, design, and media, solidifies their position as the go-to firm for new residential projects in New York.

Location and Accessibility

Corcoran Sunshine Marketing Group is located in a prestigious Midtown Manhattan office at 590 Madison Ave 7th Fl, New York, NY 10022. This central and iconic address places the firm at the heart of the city’s business and commercial activity. The building is highly accessible via multiple subway lines, including the E, M, and 6 trains, as well as various bus routes, making it convenient for clients, developers, and brokers to visit from all parts of the city. The office building also features a wheelchair accessible entrance, demonstrating a commitment to welcoming all individuals. This prime location is fitting for a firm that is synonymous with luxury and excellence in New York's real estate market.

Services Offered

• Real Estate Development Consulting: Providing strategic guidance from the predevelopment phase through to post-development, including market research and feasibility analysis.
• Residential Development Sales and Marketing: Comprehensive marketing and sales for new residential developments, from high-rise condominiums to boutique buildings.
• Concierge and Lifestyle Services: Offering high-end services for developments, including creating amenity programs and lifestyle experiences for residents.
• Master Plan and Design: Consulting on the master plan, floor plans, and room design to ensure properties are intelligently planned and aligned with buyer preferences.
• International Sales and Distribution: Leveraging a global network to market and sell properties to an international audience.

Features and Highlights

• Recognized Industry Leader: Consistently ranked as the top marketing and sales organization for luxury residential developments.
• Expertise in New Construction: Specializes in the entire lifecycle of new developments, from planning to sales.
• Data-Driven Strategy: Utilizes the largest in-house research team to inform every aspect of a project.
• Global and Local Reach: Combines deep local market knowledge with a powerful global distribution network.
• Commitment to Professionalism: Known for a kind, professional, and organized approach that fosters positive relationships with all parties.

Contact Information

Address: 590 Madison Ave 7th Fl, New York, NY 10022, USA

Phone: (212) 634-6500

What is Worth Choosing

For a New Yorker looking for a new construction home or a developer seeking a partner to market a new project, Corcoran Sunshine Marketing Group is an exceptional choice. The most compelling reason to choose them is their unparalleled specialization. Unlike general real estate agencies, Corcoran Sunshine is a true expert in the complex and unique world of new residential developments. They have a proven track record of not just selling properties, but of creating and marketing iconic residential buildings that shape the city. This level of focused expertise is invaluable and provides a level of confidence that is difficult to find elsewhere.

Furthermore, the firm’s commitment to a data-driven and strategic approach ensures that every decision, from pricing to design, is backed by thorough research. For a buyer, this means you are getting a property that has been meticulously designed with the modern resident in mind and is priced competitively within the market. For a developer, it means a partner who can provide the insights and strategy needed to maximize a project's potential. The positive reviews from clients and even from competitors underscore their high ethical standards and professionalism, which is crucial in such a high-stakes industry. For all these reasons, Corcoran Sunshine Marketing Group stands out as the definitive expert for anyone involved in new residential developments in New York City.

Corcoran Sunshine Marketing Group

590 Madison Ave 7th Fl, New York, NY 10022, USA